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I lift things up and put them down….

January 10, 2011

I lift things up and put them down….

Boring CMASo many people are talking about that commercial, the muscle bound guy in the gym, “I lift things up and put them down”. The gym employee is talking to him, explaining things while the muscle man just keeps saying “I lift things up and put them down”. He is escorted out the back door, not even realizing he is shown the door,  as he is still saying… “I lift things up and put them down”.

Are we doing that with our clients? Or are you adding new dialog to your repertoire? We have all been in this scenario, you walk into the house and look on the table. There is a pile of business cards from all your competition, or even worse, a pile of CMA’s, every single one of them looking just like the others.

I know my style has changed over the past few years. I worked up my own CMA, I can’t tell you the last time I used Toolkit CMA. Depending on the circumstances I toss in some blog posts. One thing I am adamant about, that I not repeat the same thing every one else did, over and over again.

Keep it fresh, make it uniquely yours! My goal this year is to rework my CMA’s yet again. If I want them to know my marketing will be fresh, how fresh is it when I hand them something with my name and photo on it that they already have, with another agents name and photo on it! After all I don’t want to appear like the big muscle man in the commercial… “I lift things up and put them down”!

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