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Soci@l Challenge on ActiveRain, growing and learning!

July 4, 2010

Soci@l Challenge on ActiveRain, growing and learning!

Of course I couldn’t be left out of the challenge. Besides, the inducement of 2000 points AND the possibility to win a free iPAD? Color me there! I downloaded the book “Soci@l” by Ben Kinney and Jay Papasan, read and re-read. So far my favorite chapter is Chapter 6, “Effective Blogging – Writing content that ranks and gets read“. Or let me rephrase that, so far the chapter I need to really focus on is Chapter 6.

At the crossroads...According to the book there is one blog for every 11 people in the “connected” world. That means that I better know what I am doing when I go out fishing in my blog. Times have changed, in the beginning it was “I blog therefore I am”. The book points out it has morphed into “we blog, therefore we rank”. And ranking is what it is all about.

I know what I have to work on, I am not good at titles. I often get too wordy in my posts, I don’t think about keywords when I am writing. I need to focus more on that, perhaps I should put some sticky paper on my computer screen reminding me of why I am blogging in the first place.

Positioning yourself as an expert in a field or geographical area is a very important idea. Not only injecting my own personality into my blog, but making sure that it is high quality, hyper local information that will draw readers in. It must also show that I know what I am talking about, very very important. I don’t want to draw them in and show them I don’t know my arse from my elbow now do I?

Lastly the hardest thing for me is the knowledge that all roads must lead to andreaswiedler.com. I need to create a highway from my blogs to my website and i need to do it now. I don’t know why this is so difficult for me to do, I need a better plan for my informational highway to me.

After reading “Soci@l”, it is so very apparent to me that I need to work even harder to get where I want to go. I am thinking this book has just replaced all the others I have as my newest “favorite, best and brightest book” I have in my arsenal. Great job, but enough talking. Now I need to get back to work!
Soci@l

 

This blog post is a review of Soci@l: Attract Friends, Followers and Connections to Your Business. Soci@l is a free download written by Ben Kinney in conjunction with ActiveRain and Jay Papasan. In exchange for downloading the free copy of Soci@l and writing this review, I have a chance to win a free iPad and I’m getting 2000 ActiveRain points.

Download a free copy of Social here and find out how you can have a chance to win an iPad and be guaranteed 2000 ActiveRain points.

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